![]() ![]() I wanted to produce videos that communicated the historical precedent of white people unethically profiting off black people’s labour and culture,” she tells i. “I see so much gaslighting of black people who speak out to demand equal rights. ![]() The 27-year-old from Durham, North Carolina, is also a PhD student studying black feminism, and made a viral video explaining the strike. Strikers aimed to draw visibility to the exploitive practice, one that is rooted in history on a wider scale.Īmanda Bennett is the founder and creative director of define&empower, a Black feminist education and consulting collective that has a TikTok following of nearly 25,000. ![]() Instead, black Tik Tok creators, primarily in the US, who lay claim to being the true originators of many of these dance videos, went on strike, staging a digital walkout. Using the #BlackTikTokStrike hashtag, they drew attention to the “preferential treatment” of white TikTok creators, from ripping off dance moves from black creators, to reaping monetary gain from mass views, all without crediting the original creators - a clear case, they argued, of cultural appropriation. After US rapper Megan The Stallion’s ‘Thot Shit’ song was released, it was the ideal track to launch a thousand dance challenges, following in the footsteps of her feature on Cardi B’s ‘WAP’, which had sparked copies and new dances by eager TikTok users. Sometimes they are meticulous copies of an artist’s own routine, other times a new take inspired by a song, but in all cases, the idea is to be as close to perfect as possible. Over the last two years, TikTok has seen dance challenges based on rapper Cardi B’s ‘WAP’ single, featuring Megan The Stallion, and artist Doja Cat’s ‘Say So’ release.īut something shifted this year. From those with a knack for moving rhythmically, to less graceful mother and daughter duos, all types of TikTok users like to get in on a dance challenge, usually started by one person and then closely imitated by thousands of others. A platform where dance “challenges” thrive, sparked by individual creators and then snowballing into other users trying to show they can do it too, video-sharing social network TikTok and going viral go hand in hand. ![]()
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